Good morning friends. How much is enough when it comes to giving to those in need? The question crops up regardless of whether it pertains to personal charity or corporate philanthropy.
Should an amount be set aside as a percentage of one’s income or profits? Besides the budget, the other question is: How does one determine if a person or project is a good investment in terms of its potential to provide maximum benefit to the target receiver as well as ensure ripple effects?
The third question: Should the giver make known the fact that he is giving? To an individual giver, the question might not be as important as it might be to a corporation that seeks to make an endowment or invest in something for purely charitable reasons, but is also wondering if all the goodwill so generated ought not to be used to its advantage.
In the Bhagavad Gita, Krishna addresses Arjuna thus: “O conqueror of wealth!” Among other things, Krishna says that something given with attention and respect is considered as good; and when you do it for gain or returns, or give grudgingly, then such action is inferior.
In a world of ‘conquerors of wealth’ , admittedly a lot is happening that arises out of a personal desire to help the needy and businesses have more recently come to formally accept such practice . There are many efficient mechanisms for giving today.
However, there is something missing. In all of this, what is forgotten is that the need to generate the money is first legitimized so that those who have the money or means could then distribute some of it. This acquires a broader mantle and is described variously as corporate social responsibility and stakeholder engagement.